Using Social Media

"If you look at nonprofits, I think the successful ones have a passionate core that want to hear what's going on, that want to see what's going on with video, that want to get regular updates, that want to comment, engage, and participate. Social media very much facilitates that in an easy and, as I said, affordable way, so it's a natural fit for what nonprofits are looking for." --Eric Mattson, co-author of Blogging for The Hearts of Donors.
Nonprofits Outpacing Business in Use of Social Media: An Interview with Eric Mattson
http://www.netsquared.org/blog/britt-bravo/nonprofits-outpacing-business-use-social-media-interview-eric-mattson accessed 1/27/08